.png)
WORKING WITH US
Our goal is to get you up and running with a robust strategy as quickly as possible. We aim to take the heavy lifting off your plate so you can focus on the overall business strategy and taking care of your customers. Here's how the process works:
PROCESS OVERVIEW
Introductions and Business Goals
Media Strategy and planning
Technical Set Up and Campaign Creation
Campaign
Launch
Reporting and Optimization
1:
Introductions and Business Goals
In this first step, we introduce you to our process, strategy, and methods. You walk us through your business goals and challenges.
2:
Media Strategy and Planning
We translate your business goals into a media strategy and media plan. The strategy outlines the goal, audience, and business KPI. The media plan outlines the media channels and tactics to achieve those goals.
3:
Technical Set Up
We work with you to set up or gain access to your social media accounts or business profiles, set up paid media accounts, and implement necessary website updates and tracking pixels,
4:
Campaign Set Up
We get to work, building out campaigns in platform and uploading assets. We employ a robust QA process that ensures our campaigns are 100% accurate to the media plan.
5:
Launch
The most exciting stage in the process! We launch campaigns and provide proof of delivery. Proof of delivery varies by platform, but can include direct links to active ads, ad previews, or screenshots.
6:
Reporting & Ongoing Optimization
After the campaign has been activated, we begin to connect data feeds to populate reporting dashboards. We schedule a regular reporting cadence to review the data and walk though campaign optimizations.
SAMPLE MARKETING PLAN
Marketing Objectives
Market Trends
Audience Segmentation
Media Plan
Primary KPIs
Budget Breakdown
